TY  - BOOK
AU  - Khurana, Rakesh
AU  - Khurana, Rakesh; Kaushik, Madhulika; Yadava, Kamal
TI  - Marketing of services: concepts & application
SN  - 8172633378
U1  - 658.809  MAR 
PY  - 1997///
CY  - Delhi
PB  - IGNOU
KW  - Service marketing
ER  -