TY  - BOOK
AU  - Muhlbacher, Hans
AU  - Dahringer, Lee; Leihs, Helmuth
TI  - International marketing: a global perspective
SN  - 9781861524560
U1  - 658.848  MUH-I 
PY  - 1999///
CY  - UK
PB  - Thomson Press
KW  - International marketing
ER  -