Assael, Henry <br/><br/>
Consumer behavior: Marketing action 

 - 6th ed. 
 - USA  South-Western  1998 
 - 718 p. 
<br/><br/><label>ISBN: </label>9780538867702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumer markets-India
<br/><br/><label>Dewey Class. No.: </label>658.8342  ASS-C