TY  - BOOK
AU  - Rust, Roland T.
AU  - Zahorik, Antony J.; Keiningham, Timothy L.
TI  - Service marketing
SN  - 9780321055910
U1  - 658.809  RUS-S 
PY  - 1999///
CY  - USA
PB  - Addison Wesley
KW  - Service Marketing
ER  -