TY  - BOOK
AU  - Jones, John Philip
TI  - What's in a brand?: Building brand equity through advertising
SN  - 9780074632017
U1  - 658.827  JON-W 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Brands; Branding; Marketing
ER  -