Kumar, V. <br/><br/>
Essentials of marketing research 

 - NewYork  John Wiley  1999 
 - 620 p. 
<br/><br/><label>ISBN: </label>9780471170686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  KUM-E