TY  - BOOK
AU  - Kazmi, S.H.H.
AU  - Batra, Satish K.
TI  - Advertising and sales promotion
SN  - 8174462597
U1  - 659.1  KAZ-A 
PY  - 2001///
CY  - Delhi
PB  - Excel Books
KW  - Advertising
ER  -