TY  - BOOK
AU  - Reader, Robbert R.
AU  - Briety, Edward G; Reeder, Betty H.
TI  - Industrial Marketing: analysis planning and control
SN  - 9788120312456
U1  - 658.804  REE-I 
PY  - 2001///
CY  - Delhi
PB  - PHI
KW  - Industrial marketing
ER  -