Vyas, Shyam Babu <br/><br/>
Marketing and consumer behavior: Basic concepts 

 - 3rd ed. 
 - New Delhi  MARC Group  1998 
 - 352 p. 
<br/><br/><label>ISBN: </label>8190054600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumer markets-India; Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.8342  VYA-M