TY  - BOOK
AU  - Vyas, Shyam Babu
TI  - Marketing and consumer behavior: Basic concepts
SN  - 8190054600
U1  - 658.8342  VYA-M 
PY  - 1998///
CY  - New Delhi
PB  - MARC Group
KW  - Consumer behaviour; Consumer markets-India; Market surveys
ER  -