Schoell, william F. <br/><br/>
Marketing: contemporary concept and practices 

 - 5th ed. 
 - Boston  Allyn & Bacon  1992 
 - 781 p. 
<br/><br/><label>ISBN: </label>9780205131501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SCH-M