TY  - BOOK
AU  - Schoell, william F.
AU  - Guiltinan, Joseph P.
TI  - Marketing: contemporary concept and practices
SN  - 9780205131501
U1  - 658.8  SCH-M 
PY  - 1992///
CY  - Boston
PB  - Allyn & Bacon
KW  - Marketing
ER  -