Perreault, William D. <br/><br/>
Basic Marketing: a global-managerial approach 

 - 14 ed. 
 - Delhi  TMH  2002 
 - G-12,814p p. 
<br/><br/><label>ISBN: </label>9780070484009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  PER-B