TY  - BOOK
AU  - Perreault, William D.
AU  - Mccarthy, E. Jerome
TI  - Basic Marketing: a global-managerial approach
SN  - 9780070484009
U1  - 658.8  PER-B 
PY  - 2002///
CY  - Delhi
PB  - TMH
KW  - Marketing
ER  -