Kumar, Niraj <br/><br/>
Marketing communication: Theory and text 

 - 2nd ed. 
 - New Delhi  Himalaya Publishing House  2003 
 - 560 p. 
<br/><br/><label>ISBN: </label>8178660067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KUM-M