Jain, P. C. <br/><br/>
Consumer Behaviour: In Indian Context 

 - New Delhi  S Chand  2003 
 - 255 p. 
<br/><br/><label>ISBN: </label>9788121922142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  JAI-C