TY  - BOOK
AU  - Jain, P. C.
AU  - Bhatt, Monika
TI  - Consumer Behaviour: In Indian Context
SN  - 9788121922142
U1  - 658.8342  JAI-C 
PY  - 2003///
CY  - New Delhi
PB  - S Chand
KW  - Consumer Markets-India; Consumer Behavior
ER  -