Vincent, Laurence <br/><br/>
Legendary Brand: Unleashing the power of storytelling to create a winning marketing strategy 

 - Chicago  Dearborn Trade Publishing  2002 
 - 321 p. 
<br/><br/><label>ISBN: </label>9780793155606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products; Brand name products-Marketing; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  VIN-L