TY  - BOOK
AU  - Vincent, Laurence
TI  - Legendary Brand: Unleashing the power of storytelling to create a winning marketing strategy
SN  - 9780793155606
U1  - 658.827  VIN-L 
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Brand name products; Brand name products-Marketing; Branding; Marketing
ER  -