Hulbert, James Mac <br/><br/>
Total Integrated Marketing: breaking the bounds of the function 

 - 1st ed 
 - London  Kogan Page  2003 
 - xii,356p p. 
<br/><br/><label>ISBN: </label>9780749440183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  HUL-T