TY  - BOOK
AU  - Hulbert, James Mac
AU  - Capon, Noel; Piercy, Nigel F
TI  - Total Integrated Marketing: breaking the bounds of the function
SN  - 9780749440183
U1  - 658.8  HUL-T 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Integrated marketing
ER  -