TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic Marketing Planning & Control: planning and control
SN  - 9780750652360
U1  - 658.802  DRU-S 
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Strategic marketing
ER  -