Cristol, Steven M. <br/><br/>
Simplicity Marketing: end brand complexity, clutter and confusion 

 - NewYork  The Free Press  2000 
 - x,274p p. 
<br/><br/><label>ISBN: </label>0684859181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Simplicity marketing; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  CRI-S