TY  - BOOK
AU  - Cristol, Steven M.
AU  - Sealey, Peter
TI  - Simplicity Marketing: end brand complexity, clutter and confusion
SN  - 0684859181
U1  - 658.8  CRI-S 
PY  - 2000///
CY  - NewYork
PB  - The Free Press
KW  - Simplicity marketing; Marketing
ER  -