TY  - BOOK
AU  - Ryan, Christopher
AU  - Hatch, Denny
TI  - High performance interactive marketing: new techniques and technologies for winning and keeping customers
SN  - 9788176492492
U1  - 658.84  RYA-H 
PY  - 2002///
CY  - New Delhi
PB  - Viva Books Pvt Ltd
KW  - Interactive marketing; marketing
ER  -