Saxena, Rajan <br/><br/>
Marketing Management 

 - 4th ed. 
 - New Delhi  Tata McGraw Hill  2009 
 - xv,669p p. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SAX-M