Lepla, FJoseph <br/><br/>
Brand Driven: The route to Integrated branding through great leadership 

 - London  Kogan Page  2003 
 - 334 p. 
<br/><br/><label>ISBN: </label>9780749437978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management; Ledership; Branding; Brands; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  LEP-B