TY  - BOOK
AU  - Lepla, FJoseph
TI  - Brand Driven: The route to Integrated branding through great leadership
SN  - 9780749437978
U1  - 658.827  LEP-B 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Brand name products-Management; Ledership; Branding; Brands; Marketing
ER  -