Peter, J. Paul <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 5th ed. 
 - New Delhi  Irwin McGraw Hill  1999 
 - 545 p. 
<br/><br/><label>ISBN: </label>9780256261905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>358.8342  PET-C