TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C.
TI  - Consumer Behavior and Marketing Strategy
SN  - 9780256261905
U1  - 358.8342  PET-C 
PY  - 1999///
CY  - New Delhi
PB  - Irwin McGraw Hill
KW  - Consumer Markets-India; Consumer behaviour
ER  -