Peter, Paul J. <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 6th ed. 
 - New Delhi  McGraw Hill Irwin  2002 
 - 582 p. 
<br/><br/><label>ISBN: </label>9780072410648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer markets-India; Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  PET-C