Kotler, Philip <br/><br/>
Principles of Marketing 

 - 9th ed 
 - Delhi  Pearson Education  2002 
 - xx,785p p. 
<br/><br/><label>ISBN: </label>9788178088037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-P