Zikmund, William G. <br/><br/>
Marketing: Creating and keeping customers in an e-commerce world 

 - 7th ed 
 - Australia  South Western Thomson Learning  2001 
 - xxxiii,689p p. 
<br/><br/><label>ISBN: </label>9789812402356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  ZIK-M