TY  - BOOK
AU  - Zikmund, William G.
AU  - Amico, Michael d
TI  - Marketing: Creating and keeping customers in an e-commerce world
SN  - 9789812402356
U1  - 658.8  ZIK-M 
PY  - 2001///
CY  - Australia
PB  - South Western Thomson Learning
KW  - Marketing
ER  -