Kapoor, Jagdish <br/><br/>
24 Brand Mantras: Finding a place in the minds and hearts of consumers 

 - New Delhi  Response Books  2001 
 - 111 p. 
<br/><br/><label>ISBN: </label>9780761995258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP-T