Anderson, James C <br/><br/>
Business market management: understanding, creating and delivering value 

 - 2nd ed 
 - Delhi  Pearson education  2004 
 - xx,460p p. 
<br/><br/><label>ISBN: </label>9788131708064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B2B; Industrial marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.804  AND-B