TY  - BOOK
AU  - Anderson, James C
AU  - Narus, James A.
TI  - Business market management: understanding, creating and delivering value
SN  - 9788131708064
U1  - 658.804  AND-B 
PY  - 2004///
CY  - Delhi
PB  - Pearson education
KW  - B2B; Industrial marketing--Management
ER  -