Keller, Kevin Lane <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 2nd ed 
 - Delhi  Pearson education  2004 
 - xxvii,788p p. 
<br/><br/><label>ISBN: </label>9788129702548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL-S