TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhushan
TI  - Marketing research: an applied orientation
SN  - 9788131731819
U1  - 658.83  MAL-M 
PY  - 2010///
CY  - Delhi
PB  - Pearson education
KW  - Marketing research
ER  -