Burnett, Ken <br/><br/>
Handbook of key customer relationship management: The definitive guide to winning, managing and developing key account business 

 - Delhi  Pearson education  2001 
 - xix,401p p. 
<br/><br/><label>ISBN: </label>9788178084404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relationship management; key account business
<br/><br/><label>Dewey Class. No.: </label>658.812  BUR-H