TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, David B
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788131709962
U1  - 659.1  CLO-I 
PY  - 2003///
CY  - Delhi
PB  - Pearson education
KW  - Advertising; Marketing; Communication
ER  -