Tiwari, Sanjay <br/><br/>
The (un)common sense of advertising: getting the basics right 

 - New Delhi  Response Books  2003 
 - 322 p. 
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  TIW-U