TY  - BOOK
AU  - Minett, Steve
TI  - B 2 B Marketing: a radically different approach for business to business marketers
SN  - 9780273654254
U1  - 658.804  MIN-B 
PY  - 2002///
CY  - London
PB  - Prentice Hall
KW  - Industrial marketing; B2B Marketing
ER  -