Newman, Michael <br/><br/>
The 22 irrefutable laws of advertising ( And when to violate them) 

 - Singapore  John Wiley  2004 
 - xxvi, 242 p. 
<br/><br/><label>ISBN: </label>9788126510047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  NEW-T