Wind, Yorram Jerry <br/><br/>
Convergence Marketing: Strategies for reaching the new hybrid consumer 

 - New Jersey  Prentice Hall  2002 
 - xxviii,336 p. 
<br/><br/><label>ISBN: </label>9780130650757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Convergence Marketing; Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  WIN-C