TY  - BOOK
AU  - Wind, Yorram Jerry
AU  - Mahajan, Vijay; Robert E. Gunther
TI  - Convergence Marketing: Strategies for reaching the new hybrid consumer
SN  - 9780130650757
U1  - 658.802  WIN-C 
PY  - 2002///
CY  - New Jersey
PB  - Prentice Hall
KW  - Convergence Marketing; Marketing Strategy
ER  -