TY  - BOOK
AU  - Chernatony, Lesile de
TI  - From brand vision to brand evaluation: Strategically building and sustaining brands
SN  - 9780750646147
U1  - 658.827  CHE-F 
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brands; Branding; Marketing
ER  -