Lovelock, Christopher <br/><br/>
Service marketing: People, technology Strategy 

 - 6th ed. 
 - Delhi  Pearson Education  2004 
 - xviii,652 p. 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  LOV-S