TY  - BOOK
AU  - Mckenna, Regis
TI  - Total access: Giving customer what they want in anytime, anywhere world
SN  - 9781578512447
U1  - 658.812  MCK-T 
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Press
KW  - CRM
ER  -