Luther, William M <br/><br/>
Marketing plan: how to prepare and implement it 

 - 3rd ed. 
 - New York  Amacom  2001 
 - xviii,318 p. 
<br/><br/><label>ISBN: </label>9780814471012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  LUT-M